11 PACIOTTI

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PACIOTTI

FW 21/22


THE NEW PACIOTTI ADVERTISING CAMPAIGN LAUNCHES THE EXPRESSIVE CODE OF THE BRAND DNA WITH A CONTEMPORARY AESTHETICS.
UNDER THE ART DIRECTION OF RICCARDO RUINI, THE ITALIAN ARTIST AND PHOTOGRAPHER PAOLO CENCIARELLI, PORTRAYS THE MODELS IN A SERIES OF INTIMATE AND INTENSE SHOTS.

 

 

AS BACKGROUND, AN INTRIGUING LOCATION, THE CASANATENSE LIBRARY IN ROME; AN IMPRESSIVE PLACE, AUSTERE AND OF GREAT ELEGANCE WHERE TRADITION AND INNOVATION, PAST AND FUTURE CREATE A HARMONIOUS CONNECTION THAT REFLECTS THE ANTI-CONFORMIST PERSONALITY OF PACIOTTI.

 

 

RRS DEVELOPED AN INTEGRATED COMMUNICATION CAMPAIGN TO ENHANCE THE BRAND’S HERITAGE: STRONG AND MYSTERIOUS IMAGES, DEPICTED THE MODELS AS AMBIGUOUS AND SENSUAL CHARACTERS, TORMENTED BY PASSIONS. BESIDES THE IMAGES, RRS PRODUCED A CAPTIVATING VIDEO, A PAINTING IN WHICH SENSUALITY AND PROVOCATION COME TOGETHER IN A MYSTERIOUS SETTING.

 

 

IN ADDITION, A SEQUENCE OF ENIGMATIC DIGITAL CONTENTS WERE CREATED TO DESCRIBE A SURREAL AND CONTEMPORARY TALE TO COMMUNICATE TO A NEW AUDIENCE, YOUNGER AND MORE BLENDED, BEARER OF DIFFERENT AESTHETIC VISIONS.

 



ISSUE N° 11 PACIOTTI / PACIOTTI FW 21/22

ISSUE N° 10 BLAZÉ / BLAZÉ FW 21 "AFTERNOON DELIGHT WITH DREE HEMINGWAY"

ISSUE N° 09 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO WONDERLAND "

ISSUE N° 08 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO IN WONDERLAND"

ISSUE N° 07 BLAZE PRE FALL 2021 / BLAZE PRE FALL 2021 “HOME SUIT(E) HOME”

ISSUE N° 06 / PINKO SS 2021 CAMPAIGN

ISSUE N° 05 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 04 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI