RRS

PARK HYATT

MILANO

WE ARE PLEASED TO ANNOUNCE THE START OF THE COLLABORATION BETWEEN RICCARDO RUINI STUDIO AND PARK HYATT MILANO.

THE HOTEL IS CURRENTLY CLOSED FOR RENOVATIONS AND THE REOPENING COMMUNICATION ACTIVITY HAS BEEN ASSIGNED TO THE CREATIVE DIRECTION OF RICCARDO RUINI.

THANKS TO HIS EXPERTISE IN THE LUXURY, FASHION, LIFESTYLE AND BEAUTY INDUSTRY, RRS WILL HAVE THE GOAL TO RENEW AND CONSOLIDATE THE IMAGE OF PARK HYATT MILANO ON THE ITALIAN AND INTERNATIONAL SCENE.

FIRST, RRS CONCEIVED A NEW PAY-OFF FOR THE HOTEL: “PARK HYATT MILANO, THE HEART OF MILAN”: A STRATEGIC POSITION, IN THE BEATING HEART OF MILAN. FACING THE GALLERIA VITTORIO EMANUELE ENTRANCE, PARK HYATT MILAN IS SET IN THE HEART OF THE FASHION DISTRICT, AND JUST FEW METERS FROM THE MILAN CATHEDRAL AND LA SCALA THEATRE.

THE EARLIEST PROJECT UNDER THE CREATIVITY OF RICCARDO RUINI WAS THE HOLIDAY SEASON 2021 ACTIVITIES. RRS DEVELOPED A CHRISTMAS INTEGRATED CAMPAIGN TO SPREAD THE MAGIC OF THE HOLIDAY SEASON AND TO COMMUNICATE THE IMMINENT RESTART OF THE HOTEL.
THROUGH THE MANIFESTO OF “DREAMS IN PROGRESS”, THE CAMPAIGN CONSIST OF SEVERAL ASSETS TO ANNOUNCE A NEW BEGINNING AND A NEW MAGIC EXPERIENCE AT PARK HYATT MILANO.

RRS CREATED A WITTY CHRISTMAS FILM DRAWING INSPIRATION FROM THE RENOVATIONS. THE RESTORATIONS WORKS AND THE HOTEL CLOSURE BECOME THE CREATIVE CONCEPT TO WISH LOVE AND JOY DURING THE HOLIDAY SEASON, DESPITE THE WORK IN PROGRESS.

BESIDES, RRS PLANNED A GUERRILLA MARKETING TO BOOST PUBLIC ATTENTION AND INTEREST FOR THE RE-LAUNCH OF THE PARK HYATT MILANO.
THOUSANDS CHRISTMAS BELLS HAVE BEEN TIED TO BICYCLES THUS SPREADING IN THE STREETS OF MILAN THE ANNOUNCEMENT OF A NEW BEGINNING.

RING MILANO DOMINATION

AS FOR THE GREETING CARDS, RRS DESIGNED A REFINED PAPER GREETINGS TO CONVEY TOGETHER WITH THE HOLIDAY GREETINGS, THE ELEGANCE, QUALITY AND LUXURY OF THE HOTEL. BY APPLYING A QR CODE, THIS CARD WAS ALSO USE TO GENERATE ENGAGING DIGITAL GREETINGS. THE QR CODE ALLOWED THE RECIPIENT TO PLACE A VIRTUAL PARK HYATT CHRISTMAS TREE ANYWHERE.

PAPER GREETINGS

TO COMPLETE THE PROJECT, RRS SET UP A SPECIAL CHRISTMAS GIFT MADE UP OF AN ELEGANT SILK NIGHT MASK AND A PRECIOUS PACKAGING, ALL PERSONALIZED.
RRS CONCEIVED AN INTEGRATED COMMUNICATION CAMPAIGN COMBINING WITH THE CREATIVE CONCEPT OF “DREAMS IN PROGRESS” THE PARK HYATT MILANO NEW OPENING AND THE MAGIC OF THE HOLIDAY SEASON.

SLEEP MASK