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RICCARDO RUINI STUDIO X MARINA RINALDI

 


THE NEW FRENCH RIVIERA CAMPAIGN: “SIMPLEMENT MOI”




RICCARDO RUINI STUDIO ONCE AGAIN COLLABORATES WITH INTIMISSIMI AND THE FLAWLESS JENNIFER LOPEZ, THIS TIME IN THE NEW SILKY INTIMATES CAMPAIGN.A RICCARDO RUINI STUDIO SIGNS THE SS2025 CAMPAIGN FOR MARINA RINALDI. THIS CAMPAIGN AIMS TO REDEFINE THE BRAND’S IMAGE, CELEBRATING FREEDOM, BEAUTY AS IT IS AND INDIVIDUALITY.

UNDER THE CREATIVE DIRECTION OF RICCARDO RUINI AND WITH THE LENS OF PHOTOGRAPHER JULIA NONI, THE CAMPAIGN INTRODUCES A YOUTHFUL, FRESH, SPONTANEOUS APPROACH THAT REJUVENATES THE BRAND’S COMMUNICATION. WITH VIBRANT AND DYNAMIC CONTENTS, IT CONNECTS WITH A MODERN AUDIENCE, DELIVERING A STRONG, EMPOWERING MESSAGE AND A NEW, SUNLIT ENERGY THAT FEELS BOTH CHIC AND CONTEMPORARY.

SHOT ON THE FRENCH RIVIERA, THE CAMPAIGN CAPTURES THE CAREFREE SPIRIT OF SUMMER AND THE FRENCH INSPIRATION OF THE COLLECTION. THE VOICEOVER ECHOES EMPOWERMENT AND SELF-CELEBRATION, THE NEW VOICE OF THE BRAND: “SIMPLEMENT MOI”— SIMPLY ME, A CONCEPT TO CELEBRATE THE WOMEN INDIVIDUALITY AND REAL, HONEST BEAUTY. WITH SPLIT-SCREEN VISUALS, INSPIRED BY NEW WAVE VIDEOGRAPHY, BEHIND-THE-SCENES CAMCORDER FOOTAGE AND VIDEO CONTENTS CREATED FOR DIGITAL MEDIA, THE CAMPAIGN EMBRACES A VIBRANT AND CATCHY STYLE. RICCARDO RUINI’S APPROACH ENGAGES MARINA RINALDI WITH A YOUNGER AUDIENCE ACROSS DIGITAL PLATFORMS, USING VISUALS AND STRATEGIC CONTENT TO CREATE A FRESH, DYNAMIC APPEAL FOR THE BRAND.



ISSUE N° 23 / RICCARDO RUINI STUDIO X MARINA RINALDI  

ISSUE N° 22 / INTIMISSIMI CAMPAIGN STARRING JLO WINS A KEY AWARD

ISSUE N° 21 / INTIMISSIMI THE NEW SILKY INTIMATES CAMPAIGN WITH JENNIFER LOPEZ

ISSUE N° 20 / FRIDA GIANNINI:A JOURNEY INTO THE STYLE AND MUSIC OF MY ICONS SINCE 1969 - THE YEAR OF THE BIG BANG.

ISSUE N° 19 / INTIMISSIMI FW23: “THIS IS ME...NOW” CAMPAIGN WITH JENNIFER LOPEZ

ISSUE N° 18 / PINKO FW23 EMBRACING FEARLESS BEAUTY WITH GEORGIA MAY JAGGER

ISSUE N° 17 / INTIMISSIMI FALL 23 THE ITALIAN SUMMER CONTINUES WITH JENNIFER LOPEZ&

ISSUE N° 16 / PINKO NEVERLAND 2 SPRING/SUMMER 2023 CAMPAIGN  

ISSUE N° 15 / PINKO NEVERLAND SPRING/SUMMER 2023 CAMPAIGN  

ISSUE N° 14 / “ALLORA FEST” 1ST EDITION 21-26 JUNE 2022, OSTUNI

ISSUE N° 13 LA PERLA SPRING SUMMER 2022 / LA PERLA SPRING SUMMER 2022 "SUMMER IN THE CITY"

ISSUE N° 12 / RRS PARK HYATT MILANO

ISSUE N° 11 PACIOTTI / PACIOTTI FW 21/22

ISSUE N° 10 BLAZÉ / BLAZÉ FW 21 "AFTERNOON DELIGHT WITH DREE HEMINGWAY"

ISSUE N° 09 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO WONDERLAND "

ISSUE N° 08 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO IN WONDERLAND"

ISSUE N° 07 BLAZE PRE FALL 2021 / BLAZE PRE FALL 2021 “HOME SUIT(E) HOME”

ISSUE N° 06 / PINKO SS 2021 CAMPAIGN

ISSUE N° 05 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 04 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OFf FLORA BY GUCCI