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LA PERLA SS 2020 BY RICCARDO RUINI STUDIO


“ODE TO SUMMER” IS THE MOTIF OF THE LA PERLA SS 2020 DIGITAL CAMPAIGN SHOT DURING THE LOCKDOWN.

 

A CREATIVE SOLUTION CONCEIVED BY RICCARDO RUINI STUDIOS IN TIME OF QUARANTINE TO ALLOW THE BRAND TO SHOOT FASHION STORIES AT A TIME WHEN VERY FEW COULD.

 

 

THE GOAL WAS TO CREATE A WAY TO CONTINUE RUNNING FASHION CAMPAIGNS DEVELOPING CREATIVE CONCEPTS WITH SOME PHOTOGRAPHERS ABLE TO TAKE PICTURES DURING THE LIMITATIONS OF SELF-ISOLATION DUE TO THE PANDEMIC.

 

 

THE CAMPAIGN ART DIRECTED REMOTELY BY RICCARDO RUINI, INCLUDED THE PHOTOGRAPHER HENRIK PURIENNE, WHO WAS ON LOCKDOWN AT A VILLA IN THE SOUTH FRANCE WITH HIS MODEL GIRLFRIEND NATASJA MADSEN.

 

LA PERLA SENT THE LATEST SUMMER COLLECTION TO THE PHOTOGRAPHER AND THE RESULT IS AN INTIMATE PORTRAIT OF A YOUNG WOMAN, ENJOYING BEAUTIFUL SWIMSUITS AND LACELY SILK LINGERIE IN A CHARMING SETTING.

 

 

THE BRIGHT SUN, THE SEA BREEZE, THE SENSUALITY OF NATASJA COMBINED WITH HER RELAXED AND NATURAL BODY LANGUAGE MAKES THE CAMPAIGN SPECIAL.


WITH EVERYTHING IN THE RIGHT PLACE, PURIENNE SHOTS A LARGE NUMBER OF BEAUTIFUL IMAGES ON FILM CAPTURING THE MODEL IN HER CASUAL MOMENTS, LAUGHING, SWIMMING AND SUN TUNNING ON THE BEACH.

 

 

IN ADDITION, PURIENNE SHOT SOME NICE FOOTAGE WITH HIS I-PHONE THAT WE EDITED IN SEVERAL MINI VIDEOS TO BE POSTED ON LA PERLA SOCIAL NETWORKS.

 

IN THE END, THE LA PERLA CAMPAIGN IS A RELAXED EXPLORATION OF THE FEMININE UNIVERSE THROUGH A FRESH AND CHEERFUL LANGUAGE DURING A SUNNY SUMMER DAY.

 



ISSUE N° 5 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 4 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI