INTIMISSIMI FW23: “THIS IS ME...NOW” CAMPAIGN WITH JENNIFER LOPEZ

RICCARDO RUINI HAS ONCE AGAIN TEAMED UP WITH INTIMISSIMI AND JENNIFER LOPEZ FOR “THIS IS ME… NOW” JLO CAPSULE CAMPAIGN AND INTIMISSIMI CRAFTSMANSHIP FILM, BRINGING TO LIFE THE STORY OF CREATING INTIMISSIMI LINGERIE FROM LA TO VERONA. ICONIC JENNIFER LOPES IS THE FACE OF AN EXQUISITE LINGERIE COLLECTION THAT SHE CREATED FOR THE BRAND.

 

 

 

IN THE CAMPAIGN “THIS IS ME...NOW”, RRS HAS SHOWN THE INAUGURAL PREMIUM LIMITED COLLECTION BY JLO FOR INTIMISSIMI IN A ROMANTIC WAY, SHOWING JLO IN HER OWN HOUSE IN LA SINGING HER SONG AND PLAYING THE PIANO, DISPLAYING PREMIUM FABRICS OF THE CAPSULE COLLECTION, EVERY DETAIL OF IT, THE DELICACY AND GENTLENESS OF IT. RRS SHOWS A REALLY INTIMATE MOMENT OF JLO, MAKING A PARALLELISM TO THE FEELING THAT LINGERIE GIVES TO A WOMAN. THIS CAMPAIGN WAS DESIGNED TO EMPOWER WOMEN AND EVOKE FEELINGS OF ELEGANCE AND SENSUALITY.

 

UNDER THE CREATIVE DIRECTION OF RICCARDO RUINI, WITH A TALENTED TEAM OF DIRECTOR FRANCESCO CARROZZINI AND PHOTOGRAPHER NORMAN JEAN ROY, THE CAMPAIGN “THIS IS ME… NOW” HAS SHOWN BEAUTIFUL JLO IN A VERY INTIMATE ATMOSPHERE, CAPTURING THE ESSENCE OF FEMININITY AND SENSUALITY.

 

ANOTHER IMPORTANT PART OF THE CAMPAIGN WAS AN INTIMISSIMI CRAFTSMANSHIP FILM, SHOWING HOW THE JLO CAPSULE COLLECTION WAS CAREFULLY CREATED WITH SPECIAL ATTENTION TO EVERY DETAIL, FABRICS AND DESIGNS FROM THE JLO INSPIRATION AND CREATION OF IDEA TO THE ITALIAN CRAFTSMANSHIP WITH EACH STITCH MADE BY HAND, LIKE IN A REAL ITALIAN SARTORIA.

 

FOR THAT FULL EXPERIENCE OF COLLECTION CREATION, RRS MADE A SPECIAL FILM SHOWING THE WHOLE PROCESS FROM LOS ANGELES TO VERONA, FILMING THE REAL PROCESS OF MAKING LINGERIE WITH A TEAM FROM ITALY WITH BEPPE TUFARULO AS A DIRECTOR AND LOS ANGELES TEAM WITH FRANCESCO CARROZZINI.

 

 

FROM BILLBOARDS TO DIGITAL PLATFORMS AND PRINT MAGAZINES, “THIS IS ME...NOW” CAMPAIGN CREATED BY RICCARDO RUINI IS RUNNING WORLDWIDE, SHOWING ICONIC JLO IN HER VERY FIRST LINGERIE CAPSULE COLLECTION FOR INTIMISSIMI.

 

WATCH JLO CAPSULE COLLECTION CAMPAIGN FOR INTIMISSIMI BY RRS SHOWING ITALIAN DESIGN AND CRAFTSMANSHIP MIXED UP WITH AMERICAN CREATIVITY OF ICONIC JLO!

 

ISSUE N° 20 / FRIDA GIANNINI:A JOURNEY INTO THE STYLE AND MUSIC OF MY ICONS SINCE 1969 - THE YEAR OF THE BIG BANG.

ISSUE N° 19 / INTIMISSIMI FW23: “THIS IS ME...NOW” CAMPAIGN WITH JENNIFER LOPEZ

ISSUE N° 18 / PINKO FW23 EMBRACING FEARLESS BEAUTY WITH GEORGIA MAY JAGGER

ISSUE N° 17 / INTIMISSIMI FALL 23 THE ITALIAN SUMMER CONTINUES WITH JENNIFER LOPEZ&

ISSUE N° 16 / PINKO NEVERLAND 2 SPRING/SUMMER 2023 CAMPAIGN  

ISSUE N° 15 / PINKO NEVERLAND SPRING/SUMMER 2023 CAMPAIGN  

ISSUE N° 14 / “ALLORA FEST” 1ST EDITION 21-26 JUNE 2022, OSTUNI

ISSUE N° 13 LA PERLA SPRING SUMMER 2022 / LA PERLA SPRING SUMMER 2022 "SUMMER IN THE CITY"

ISSUE N° 12 / RRS PARK HYATT MILANO

ISSUE N° 11 PACIOTTI / PACIOTTI FW 21/22

ISSUE N° 10 BLAZÉ / BLAZÉ FW 21 "AFTERNOON DELIGHT WITH DREE HEMINGWAY"

ISSUE N° 09 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO WONDERLAND "

ISSUE N° 08 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO IN WONDERLAND"

ISSUE N° 07 BLAZE PRE FALL 2021 / BLAZE PRE FALL 2021 “HOME SUIT(E) HOME”

ISSUE N° 06 / PINKO SS 2021 CAMPAIGN

ISSUE N° 05 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 04 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OFf FLORA BY GUCCI